Sep 27, 23
Color Of The Moment: Red
Favored throughout centuries for its appealing chromatic value, red became a symbol of status early on with red textiles valued more than others. With its opulent intensity, red persists as one of the most powerful colors of the day. (Red) hot on the runways this year, red has been a staple of the Casa Branca palette and branding since day one. It’s intrinsic to our brand identity.
Shots of red and black add drama to a neutral backdrop. Red is passion and joy, but black is more sobering—it gives a room depth and history and age, bringing the room back down to earth. The combination of the two colors is very powerful.
