Photographer Minh Tran was selected for his ability to portray emotion and convey a strong visual narrative through his images. Tran’s photos depict Quadrato and Cestino handprinted fabrics and our graphic, geometric dishware to build his scene. The Rigato plates feature Casa Branca’s signature double-line border. This design forms a natural frame for smaller plates, or a series of concentric circles when used as a set. Staying true to the brand’s heart, Rigato embodies classic design with a modern twist. Embracing the idea of building a collection of treasures made to stand the test of time, the dishware is produced on porcelain of the highest quality in Limoges, France.
Moody and architectural, the photographer’s chosen scenography presents the brand with a surprisingly minimalist application. “Ephemeral forms continue to be a source of inspiration in my work,” says Tran. “These fleeting images and moments include light and shadow... a breeze, a movement — they add that emotional dimension to what can be a very static image.” he adds.
Tran’s images emphasize the purity of the geometric forms and patterns presented by the objects he works with. He likens putting these shapes together piece by piece into an abstract composition to Kandinsky putting together the forms of his paintings. The result is a refined yet playful intertwining of palpable shapes and their concomitant shadows.