Atelier Launch
Our Atelier opens into a quintessential Branca space. Its front gallery is decorated with Alessandra's signature mix of color, custom upholstery, antiques, vintage pieces, and decorative art and accessories. This "mix"—of old and new, precious and playful, colorful and refined—is foundational to Alessandra's design.
The second gallery is an ever-evolving array of pieces sourced and collected to populate the Branca perspective. These pieces are generational examples of the hallmarks that constitute a Branca interior: authenticity, quality, craftsmanship, creativity, and color. Here at theAtelierwe finally have the opportunity to display and sell examples to the market at scale.
The back gallery, our Showroom, houses products of our own design and production. Fabrics, wallpapers, and furniture that designers and enthusiasts can integrate into their own projects and homes and that make up the other side of the coin from the antique and vintage. The three galleries work in tandem to represent Casa Branca — the mix, the products that populate and define that mix, and our own design contribution to the marketplace.
